The summer NAMM show is a yearly tradition, and one of the most hotly anticipated events in the music business. Top names in music technology gather together to showcase the newest gear for the upcoming holiday buying season -- and it's not generally open to the public.
NAMM -- originally standing for North American Music Merchants, the association which united independent music instrument sellers around the country -- holds two yearly events which bring in thousands of music industry professionals from around the world. The first is the large winter show in Anaheim, California, held every January. The second is the smaller, more intimate show held every summer in Nashville, Tennessee. But while it's generally quieter and more laid back than the yearly Anaheim bash, summer NAMM still packs a punch.
Normally, this event is closed to anyone but industry professionals; however, this year, NAMM has decided to open the convention floor to the public on the final day of the show. On Sunday, June 20, members of the general public can buy tickets to the show, including all exhibits and special "Wanna Play Sunday" events, for $20 -- $10 if you visit a participating NAMM merchant member and get a coupon. It's an excellent opportunity -- and a first in NAMM history!
Bookmark this page! Starting June 18, we'll be bringing you live coverage of the 2010 summer NAMM show, live from Nashville, TN.
For the most up-to-date information, please see the About.com Home Recording Blog. Also, are you following us on Twitter? Follow @AboutRecording for live updates and photos from the show floor.
Product Announcements at Summer NAMM 2010
Amplitube iRig for iPod - IK Multimedia has announced the release of iRig for the iPhone, a fully-functional interface and amplifier simulation software, with real-time latency, for the iPhone. It works for both guitar and bass, offering versions of Amplitube and Ampeg SVT simulation software. Priced at $39.99, iRig will be available in late July.
Blog: Summer NAMM opens in Nashville, TN. As has become the yearly ritual for the music industry, thousands of recording, audio, and music-making professionals have descended upon the Nashville Convention Center for the 2010 Summer NAMM show. Read more.