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Digital Distribution

By Joe Shambro, About.com

Definition: Digital distribution is the method of distributing your music for sale via the Internet, exclusively through one download service or another, with iTunes and eMusic being two of the most popular.

Compared to traditional distribution to physical ("brick-and-mortar") stores, digital distribution offers very low overhead which equals to much better profits for labels and artists.

First, your recording is compressed to a transportable format -- MP3 or similar -- and then downloads are allowed upon payment. Unlike physical distribution, the purchaser doesn't get a physical copy of the album.

For independent artists, brick-and-mortar distribution is very difficult to get, especially beyond your local region. However, Digital Distribution is generally affordable and doesn't require a label to back your release.
Also Known As: iTunes Distribution

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